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Use Video on Your Website to Increase Traffic

You already know that videos can help you gain valuable market exposure, however you might be questioning exactly what type of content to include. Here are three tips for getting the most out of a...

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Content Still King: Google Changed Their Search Formula to Reward Fresh Content

According to a recent press release by Google, they have changed their search algorithm to give high-quality websites higher search rankings and give low-quality websites lower rankings. So, what makes...

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Women Wielding Influence… Online. What are you doing about it?

I just read a very interesting article about women and their influence with online and in-store purchasing decisions. The article, written by Aileen Lee (a venture capitalist at Kleiner Perkins...

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Adding Reviews to Your Website

Recently I wrote a post about how Google has changed the search algorithm, and mentioned including reviews as a good way to increase your search rankings. If you want to improve your website and...

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American Express Announces Serve, a Digital Payment System

In a move that will offer your customers another way to pay for your products online, in-store and via mobile, I read a few days ago that AmEx will begin offering a new digital payment system, called...

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